The year was 1979 when the Southern Automotive Group opened its first location in the Hampton Roads area. Today, this massive conglomerate includes eight core dealerships consisting of ten brands of automobiles, two state-of-the-art Collision Centers, and over 500 employees on its payroll. The dealerships are comprised of Southern Chrysler Jeep - Greenbrier; Southern Buick-GMC Lynnhaven and Southern Kia - Lynnhaven in Virginia Beach; one of the Largest Volkswagen Marketplaces in America, Southern Volkswagen - Greenbrier in Chesapeake; Southern GMC - Greenbrier and Southern Kia - Greenbrier in Chesapeake; Southern Dodge Chrysler Jeep Ram, Southern Alfa Romeo of Norfolk and Southern FIAT of Norfolk by the Norfolk Airport. Plus our 2 Collision Centers: Southern Collision Center - Greenbrier in Chesapeake, Virginia and Southern Dodge Chrysler Jeep Ram Collision Center by the Norfolk Airport in Norfolk, Virginia. In 2011, the Auto Group decided to change all their dealerships' names to Southern (as indicated above). Still the same dealerships...same service...same management...just under a different name...Southern.
A volume leader in the automotive field, the Southern Auto Group was the number one retailer of new and used vehicles in South Hampton Roads in 1999, 2000, 2001, 2002 and 2003. Its track record of success includes several industry awards bestowed upon the organization throughout the years. Some of the more auspicious awards include being selected the #1 DaimlerChrysler dealership in the Washington DC region as well as placing in the Top 25 DaimlerChrysler dealerships in the country. The company has also been certified as a Five-Star Elite Chrysler Jeep dealership and won Mopar Masters and Pacesetters Awards. It has been ranked #1 by Volkswagen of America in both sales volume and customer satisfaction and ranked as one of the Top 20 Volkswagen dealerships in America. When it comes to Kia, the hot-selling Korean car, the company has been recognized as the number one dealership in Virginia. At one time the Southern Auto Group was named as a member of the Exclusive Kia President's Club based on sales volume and customer satisfaction.